Our Story
About JoyHangs
JoyHangs is an independent craft brand operated by LUMERO LTD (Registered in the United Kingdom).
Founded in December 2025, JoyHangs is a small, founder-led studio with a simple mission: to make creativity accessible and personal. Our company is registered in the United Kingdom, while our studio operates in Foshan, Guangdong, China. This allows us to source high-quality components while maintaining close personal oversight of our designs.
Our Story
Before this brand existed, I was working as a white-collar professional in a bright office tower, earning a stable salary and juggling endless deadlines. On the surface, everything looked “successful.” Inside, I felt constantly overwhelmed and anxious.
Like many people, I found small comforts in everyday objects — phone charms, bag accessories, little details that made ordinary life feel more personal.
One day, I wondered:
What if I made them myself?
I began ordering cords, beads, and threads, experimenting at home after work. At first, it was simple curiosity. Then it became something deeper.
With every knot tied and every piece completed, I felt something shift. My mind slowed down. The constant noise of deadlines and pressure faded into quiet focus. Crafting wasn’t just about making accessories — it became a form of therapy, a way to reconnect with myself through my hands.
What surprised me most was how small materials could transform forgotten items. An old bag felt new again with a simple woven charm. Worn-out clothing gained personality through small handmade details. Instead of constantly replacing things, I began restoring and reimagining them.
That shift changed the way I saw consumption. Creativity offered an alternative — not more, but more meaningful.
When I started carrying the pieces I made — phone straps, bag charms, woven accents — people around me kept asking where I bought them. When I told them I made them myself, many asked if I could create one for them too.
That’s when I realized this wasn’t just a hobby. It was healing. And it was something worth sharing.
What We Create
Today, JoyHangs is run by a small two-person team.
I personally lead our product design and development for all DIY kits. During busy periods with custom orders, my team member supports production and fulfillment.
We offer:
• Ready-Made Accessories
A small collection of finished pieces designed for everyday use, including phone lanyards, bag charms, and other accessories.
• Craft Supplies
Tools and materials for creative projects, such as weaving looms, paracord cords, embroidery threads, beads, and other crafting components.
• DIY Kits
Designed in-house and coming soon, our DIY kits will gradually include projects like phone lanyards, dog leashes, bag charms, and other handmade accessories.
• Custom Requests
Feel free to reach out to us at support@joyhangs.com to discuss custom projects or special requests.
Some finished pieces are curated from global partners whose craftsmanship aligns with our aesthetic standards. Materials are carefully selected through established supply chains in Guangdong.
How We Operate
All orders are packed and shipped by our studio team.
Transparency matters to us. We are a growing small business — not a mass production factory — and we believe honesty builds long-term trust.
For any inquiries, you can reach us at:
Why We Exist
We believe creativity isn’t reserved for professionals.
It belongs to anyone willing to try.
Whether you’re here to purchase a finished piece, build something from scratch, or customize your own design — we’re here to support your journey from beginner to creator.
— Novalie, Founder of JoyHangs